Story-led brand pages convert 30% better than feature pages. Yet most founders have an About page that reads like a LinkedIn profile. We write the story your customers actually want to read — done in 5 days, flat fee.
You've been putting off your About page for 18 months. The draft you wrote reads like a resume. The one your intern wrote is worse. Meanwhile the data is brutal: 92% of consumers want brands to create story-like content, not product features. Brand storytelling lifts conversion 30% and increases perceived value 30%. But you keep writing 'founded in 2019, based in Austin' and wondering why nobody engages. The problem isn't that you don't have a story — it's that you hate writing about yourself, and the standard templates don't capture what makes you different.
Your About page reads like a LinkedIn profile
Bullets about credentials. Timeline of milestones. Photo of you in a blazer. Everyone does this. It's invisible. 55% of consumers remember a story; only 5% remember facts.
You hate writing about yourself
Technical people especially can't articulate their own story. Every draft sounds either arrogant or boring. After 5 attempts, you move on to something easier — and the page stays a placeholder for another year.
B2B buyers don't trust brands — they trust people
32% of B2B buyers in Sprout Social's 2026 survey said they want brands to prioritize human-generated content. Founder-led storytelling is the only way to be in that category as AI-generated content floods everywhere else.
81% of consumers need to trust a brand before they buy from it. Authentic storytelling plays a significant role in building trust, with 63% of consumers stating they would buy from a company they perceive as authentic.
— Edelman Trust Barometer, via EWR DigitalA done-for-you founder storytelling service. We interview you for 90 minutes, extract the story arcs you can't see yourself (because you're too close to it), and write your About page, founder bio, and brand narrative in your authentic voice. Delivered in 5 business days. Flat fee. One revision round included.
Get Started90-minute voice capture interview
You talk. We ask the right questions and record. Your actual words, stories, and phrasing become the raw material. We're not inventing a brand voice — we're finding yours and amplifying it.
About page rewrite (800-1,200 words)
Not a bio dump. A structured narrative: the problem you set out to solve, the why-now, the turning points, the current state. Built to make readers say 'this is the company I want to work with.'
Founder bio for LinkedIn, speaking, PR
Short version (150 words) and long version (400 words). Written so they can be dropped into conference programs, podcast intros, press releases without rewriting.
Brand narrative document
The story arc, key messages, and voice guide your future content (blog, social, sales collateral) can reference forever. This is the 80/20 of brand consistency.
Founder-to-customer connection framework
The specific emotional and credibility moments in your story that make prospective customers want to work with you. Explicit, not implicit — so your sales team can lean on them.
One revision round included
Most clients want zero revisions because voice capture is accurate. If you want changes, one full revision round is included. Additional revisions billed at $150/hour.
Share your current About page or LinkedIn profile. Within 48 hours, you get a 5-minute Loom: what's weak, what's working, and whether you have the raw material for a strong story (you do).
90-minute recorded call. We ask about your origin, the turning points, the failures, the why-now, the customers you've helped. You're not presenting — you're telling. We'll push on the parts you're instinctively skipping.
We listen back, identify the 3-5 story arcs worth telling, write the drafts. Full Brand Story tier also includes brand narrative document.
Drafts delivered Friday end-of-day. You review over the weekend. One revision round incorporated by Tuesday. Final versions ready to publish by Wednesday.
Every quarter: 60-min interview to capture new milestones, wins, turning points. Your brand story stays fresh as your business evolves — which matters a lot in early years.
Our methodology is built on proven frameworks
If you're not happy with the draft, we rewrite it from scratch once at no charge. If you're still not happy, full refund. We've had to refund 3 engagements in 4 years — because voice capture works when founders actually show up for the interview.
Founder Bio
$499
Full Brand Story
$1,499
Ongoing
$997/mo
15 minutes. We'll diagnose exactly what's holding you back and tell you whether we can help — no pitch, no pressure.
Free Resource
Send us a link to your current About page or LinkedIn profile. Within 48 hours we send a 5-minute Loom breaking down: what's working, what's reading like a resume, and the 3-5 story elements we'd extract if we worked together. Plus honest assessment of whether you're ready for this service or need more raw material first.
As AI-generated content floods every channel, authentic founder narrative becomes the highest-trust signal in B2B. 32% of B2B buyers now specifically want human-generated content. You have 18 months before every brand has caught up. Audit is free.
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